When a business tells us they don’t have anything to announce, we start asking questions. What have customers been asking? What are you working on? What’s coming up that people should prepare for?
Often, there’s more to talk about than they realize.
You don’t always need a new product, a major event, or a big announcement. Start with what’s already happening in your business and what your customers might find useful or interesting.
Look at what you’re already doing
If your restaurant runs a weekday special, you already have something to share.
Instead of simply telling people what the special is that day, get a photo of your chef presenting the finished dish. Show people what they could be enjoying.
If you’re a bank or insurance company, you can talk about your involvement in the community. Maybe the local high school sports team is doing well and you’re a sponsor. Talk about why you support local education and after-school activities.
These are things you’re already doing. They can also give customers a better understanding of the people behind the business.
Answer a question your customers are asking
Think about a question you’ve answered for a customer recently. Could that answer help someone else?
Your customers may not know what you know. Something that feels routine to you could be helpful information for them.
If you’re a service-based business, think about what’s coming up and what people should know to prepare.
For a lawn care company, winter could be a time to share advice about planning for spring. What should customers consider if they want their flower beds to look a certain way? What questions should they be asking before the season starts?
If you have recurring customers, they already have reasons to trust your business. Sharing your knowledge and explaining your work can also help people who haven’t discovered you yet understand what you offer.
Find something to share in the quieter season
One mistake we see in the fall and winter is businesses assuming that because things have slowed down, there isn’t much to talk about.
A quieter season can still give you opportunities to stay in touch, even when customers aren’t visiting.
Even if you’re a seasonal restaurant closed for the winter, you might have photos from the summer, memorable moments, or a renovation project to share. Let people see what you’re working on for next year.
People often have a close affinity with their Shore destinations, whether that’s the Wildwoods, Cape May, Avalon, Stone Harbor, or somewhere else along the coast. A reminder of their happy place can give them something to look forward to and keep your business part of that connection.
Choose a posting schedule you can realistically maintain. You don’t have to post as much as you do during the summer to have something worthwhile to say.
Start with one customer question, one photo of your work, or one thing people should prepare for. You may already have your next post.
Need help figuring out what to share? Talk with us about content planning for your business. We can help turn the work you’re already doing into useful content for your customers.
