What’s changing at the Jersey Shore? And what could it mean for your business?
The Shoreline Brief brings together local research, business stories, and practical marketing insight for Cape May and Atlantic counties. We explore the customers, seasonal patterns, and regional developments shaping local business, and what they could mean for reaching your audience and planning your next move.
Here on our website, you’ll find focused marketing ideas you can put to work. In the Brief, we take a closer look at the research, experiences, and decisions behind business at the Jersey Shore.
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What should you know before ordering promotional merchandise?
The right promotional item starts with knowing who it’s for and why they would use it. We share advice from our experience on choosing merchandise, checking costs, preparing logo files, and planning ahead.
How can you find out which marketing brings customers in?
You don’t need a complicated system to start learning which marketing brings customers in. Ask clear questions, record the answers, and compare what you learn with your inquiries and sales.
What should you post when you don’t have anything new to announce?
You don’t need a big announcement to have something worth sharing. Customer questions, everyday work, and preparations for the next season can all give your business useful ideas for social media posts.
What should you check before publishing AI-assisted website copy?
Google’s updated guidance is a reminder to check more than the wording of AI-assisted website copy. We explain how to review the facts, preserve your voice, and make sure the page promises what your business can deliver.
Open after summer? Make sure your customers know
Switching to off-season hours? Make sure your customers know. We share what we’ve seen with Shore businesses, from outdated hours and unpromoted specials to keeping in touch with visitors after they head home.
What should you ask before buying advertising?
Before buying advertising, look beyond the price. We share advice from our work with clients on choosing the right audience, checking placement, comparing offers, and staying within your budget.
Does Your Website Make it Easy to Take the Next Step?
We recently went looking for advertising rates and couldn’t figure out who to contact, on a marketing company’s website. Here’s what we look for when reviewing a website, and a few things you can check on your own.