What’s changing at the Jersey Shore? And what could it mean for your business?
The Shoreline Brief brings together local research, business stories, and practical marketing insight for Cape May and Atlantic counties. We explore the customers, seasonal patterns, and regional developments shaping local business, and what they could mean for reaching your audience and planning your next move.
Here on our website, you’ll find focused marketing ideas you can put to work. In the Brief, we take a closer look at the research, experiences, and decisions behind business at the Jersey Shore.
Read on Substack, or subscribe free to receive new editions by email.
What should you post when you don’t have anything new to announce?
You don’t need a big announcement to have something worth sharing. Customer questions, everyday work, and preparations for the next season can all give your business useful ideas for social media posts.
Open after summer? Make sure your customers know
Switching to off-season hours? Make sure your customers know. We share what we’ve seen with Shore businesses, from outdated hours and unpromoted specials to keeping in touch with visitors after they head home.